Faaez Samadi
Jul 10, 2019

Lower tier cities biggest driver of China ecommerce growth

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

Yangzhou, one of China's many tier three cities

China’s lower tier cities are the biggest growth opportunities for its plethora of emerging ecommerce technology brands, according to SCMP’s latest China Internet Report.

Launched at RISE today, the extensive study into China’s latest digital, technology and innovation trends highlights the untapped potential of these cities, finding that there are 128 million internet users in third tier cities or below that have not bought anything online.

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