Gabey Goh
Oct 4, 2016

Light Reaction switches on in Vietnam

Newest office in Southeast Asia expands presence to 32 markets globally.

The Light Reaction Vietnam team

VIETNAM - Light Reaction, a performance advertising business that is part of Xaxis, has launched in Ho Chi Minh City. The company is now present in 32 markets in North America, Europe, Asia and the Middle East.

In an interview with Campaign Asia-Pacific, Auke Boersma, APAC managing director, said that with an internet population of 50 million, the majority of whom are millennials, the Vietnam market “is ready” for performanceoutcome-based...

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