Lewis PR appointed AOY for Interior Affairs

The agency is responsible for building the brand’s profile and increasing awareness of the products in Interior Affairs’ range. The agency will also oversee corporate communications for Hydro Style, the parent company of Interior Affairs and the sanitary fittings provider in Singapore.

Lewis PR first won the business to launch Interior Affairs in Singapore last year, for a project that spanned from April to August, after a competitive pitch.

“We were impressed by the strategy and approach Lewis undertook during the initial project to launch the centre last year,” said Amber Yong, marketing manager for Interior Affairs and Hydro Style. “The agency’s creative flair was also key to our decision.”

"Interior Affairs is doing something that no else in Singapore is doing,” said James Brasher, managing director of Lewis Asia-Pacific. “It’s the sort of company we love to work with. There’s great chemistry between the Lewis and Interior Affairs teams which leads to plenty of creativity and great results.”