Staff Reporters
Feb 5, 2018

Leo Burnett wins Abbott China’s infant milk powder account

This follows a competitive pitch faceoff with Havas in Dec 2017.

Eleva Organic is the most expensive infant formula in mainland China

Abbott China appointed Leo Burnett Shanghai as its creative agency, to be responsible for developing integrated communication strategies and campaigns for four infant milk powder brands.

This follows a competitive pitch that ended in December, with Havas tipped to be in the final faceoff.
 
Leo Burnett's scope of work covers Eleva 菁智, Similac 亲体, Total Comfort 亲护 and PediaSure 小安素 under Abbott's nutrition category. Abbott...

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