Abbott China appointed Leo Burnett Shanghai as its creative agency, to be responsible for developing integrated communication strategies and campaigns for four infant milk powder brands.
This follows a competitive pitch that ended in December, with Havas tipped to be in the final faceoff.
Leo Burnett's scope of work covers Eleva 菁智, Similac 亲体, Total Comfort 亲护 and PediaSure 小安素 under Abbott's nutrition category. Abbott...
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