Racheal Lee
Oct 14, 2011

Leo Burnett Thailand tops Adman 2011

BANGKOK - Leo Burnett Group Thailand topped Adman 2011, after winning the Agency of the Year award with two coveted theme awards, as well as seven golds, five silvers and six bronzes.

The winning team from Leo Burnett
The winning team from Leo Burnett

The agency won ‘Seize the Change’ and ‘Best of Outdoor & Ambience’ awards with the ‘Let Them See Love’ campaign for True Corporation.

It also picked up the inaugural People’s Vote award for the TMB Panyee FC campaign.    

Ogilvy & Mather came in the second place, while Creative Juice\Bangkok ranked third.

Jarek Ziebinski, president at Leo Burnett & Arc Asia Pacific, noted that the success comes as a result of its continuous investment in people and relentless pursuit for creative excellence.

“We have the great privilege to work with marketers who like us and share the same belief that creativity has the power to change people's behavior and build iconic brands. I would like to thank and congratulate all our clients and Burnetters who created the winning campaigns and contributed to this great win,” he added.

On-Usa Lamliengpol, chairman of the Leo Burnett Group Thailand, said it is significant that its wins at Adman this year are for work across categories including digital and interactive media for a market that has long been known for its strength in print and TV.

“We are very proud to be recognized for leading the trend in Thailand in creating winning work beyond our traditional strengths and into the categories of tomorrow,” she added.

This year marks the eighth year of Adman Awards, and it received a total of 750 entries, a 10 per cent increase in submission from last year.

Related Articles

Just Published

2 hours ago

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.

2 hours ago

Earnings analysis: AI costs rack up at Alphabet, ...

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

14 hours ago

News publishers call out stringent brand safety ...

Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.

14 hours ago

Want to be funny on social media? Don't appropriate ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.