Jenny Chan 陳詠欣
Jun 16, 2015

Leo Burnett Shanghai awarded Uni-President's instant-noodle account

SHANGHAI - Leo Burnett Shanghai has been appointed the creative AOR for Uni-President's Soup Daren (汤达人) business until 2016.

Leo Burnett Shanghai awarded Uni-President's instant-noodle account

The appointment was confirmed by Angie Wong, general manager of Leo Burnett Shanghai, who declined to disclose more details of the pitch that won the account.

It is understood that Uni-President did not have a creative agency for the brand previously. LB's full scope of work will be branding and communication strategy, television commercials, print and BTL merchandising, digital, social and content planning.

Zhang Ling (张伶), general manager of Uni-President's food division, said the Leo Burnett Shanghai team had "professionalism, passion and energy". 

Soup Daren (which roughly translates to "Master of soup") is one of the high-priority brands in the Uni-President organisation, targeting young people in China since its launch six years ago. The top competing instant-noodle brands in the mainland are mainly Nissin and Kang Shifu.

The agency is already doing through-the-line communications work, including ATL, BTL, digital and social, for Uni-President's other brands Xiao Ming Tong Xue 小茗同学 (a tea beverage) and Uni-Sport (a functional drink). 

 

Related Articles

Just Published

1 hour ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

1 hour ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

8 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

8 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.