Benjamin Li
Nov 27, 2012

Kitty Wong joins SCMP Hearst as marketing and digital director

HONG KONG - Kitty Wong (黃巧泳), who has more than a decade of experience with 4A agencies in Hong Kong, has joined SCMP Hearst as marketing and digital director.

Kitty Wong joins SCMP Hearst as marketing and digital director

Wong joined SCMP Hearst on 26 November. She will be responsible for leading the marketing and digital departments and developing strategic marketing and digital development plans for SCMP Hearst's products and services. 

According to SCMP Hearst, the lastest circulation figure for Harper’s Bazaar is 32,000, Cosmopolitan is 60,000 and CosmoGirl is 46,000.

On her first day in the new job, Wong told Campaign Asia-Pacific, "this has definitely become the challenge, when the publishing arena should not only limited to print nowadays. Digital as well as mobile all become very important in our daily life. We need to set our foot in the competitive landscape, excel and appeal to our readers," she pointed out.

"As we do not see ourselves only print magazines, but each of them a media brand which provide interesting, useful and relevant content to our readers in different media landscape." 

Wong will be working with the team to build and bring these titles to a new level. She cited the importance for players in the publishing industry to evolove with more convenient digital media and progress according to the market trends.

Wong is well-prepared for the challenge in the role, formerly held by Amy Cheng before she was promoted to the publisher's role. After working in advertising agencies for more than 10 years, including JWT, M&C Saatchi and most recently as senior account director at OgilvyOne for over two years, Wong has accumulated solid account servicing experiences with clients in a wide variety of industries, as well as female and travel brands like Mandarin Oriental Group, Las Vages Sands and Forevermark.

SCMP Hearst Publications is a joint venture between SCMP Group and Hearst Magazines International, one of the world's largest publishers of monthly magazines. 

Reported in June SCMP Group and Hearst Magazines International have formed a joint venture company, SCMP Hearst Hong Kong, to publish Elle and related titles, its website, the Car and Driver website, and further custom publishing business from 3 July.







Campaign China

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