Byravee Iyer
Jul 4, 2013

Kirin selects Lowe as lead agency in Singapore

SINGAPORE - Beverage company Kirin Holdings Singapore has picked Lowe Singapore as its lead agency on key regional initiatives that will begin early 2014.

The appointment was made without a pitch
The appointment was made without a pitch

The process was conducted by R3 and Lowe bagged the assignment after a three-month credential presentation process. A spokesperson for Lowe Singapore said there was no competitive pitch.

Work on fully-integrated campaigns will begin this month. “Southeast Asia is an important growth area for our brand. And what we loved about Lowe’s offer to us was their ability to both think at a regional level, but also leverage local consumer knowledge across the region,” said Toru Yamasaki, GM marketing, Kirin Holdings Singapore.

Kirin Holdings Singapore was established by Japan’s Kirin Group in 2010 as the base for the company’s organic growth across Southeast Asia. Kirin Holdings Singapore is a producer and trader of soft drinks.

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