Khairudin Rahim leaves Lowe Malaysia; Mazuin Zin takes over

Managing director Mazuin Zin will now head the agency. Lowe said Rahim, whose last day is 28 June will focus on his wider industry commitments and interests, developed over his long career in advertising.

Since stepping down as MD last year, Rahim has focused on mentoring the new management team at Lowe Malaysia. It is likely that he will continue to be involved with the industry in some capacity but a spokesperson at Lowe wouldn't specify what that would be.

“Our partners have always valued Khairudin’s foresight, his instinct of what works a what doesn’t, and his tenacity to deliver.  His unwavering belief that successful agencies should be both creative and effective has ensured that Lowe Malaysia’s priority has always been about creative that delivers business performance,” said Rupen Desai, regional president Lowe Asia Pacific.

Khairudin Rahim started his career in McCann Erickson Malaysia in 1975, leaving soon after to join Lowe and Partners Malaysia (formerly known as Lintas).  

Zin has worked with Ogilvy & Mather and worked with Leo Burnett for 12 years where she led accounts like Malaysia Airlines and McDonald's.