For on-ground activation, we have featured life-sized journals of Kathmandu and Kochi - two destinations on Silk Air's routes that are unique in themselves and may not be the most commonly picked travel spots, said Adela Andrei, account manager at JWT Singapore. The journals are interactive containing trinkets, memoirs, souveniers and stories.
We have also included a talent camouflaged in the journal which moves things around, adding to the interaction and realism. There’s also traditional Nepalese music that adds to...
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