Wilf Sweetland
Oct 3, 2018

Judging Entertainment at Spikes — and why so many campaigns missed the mark

The global CEO of Sweetshop shares behind-the-scenes insights from his position on the Entertainment Jury at Spikes Asia 2018.

A still from GreyNJ United's Grand Prix-winning 'Friendshit' campaign

Wilf Sweetland, global CEO of the production agency Sweetshop, was a member of the Entertainment jury at Spikes Asia 2018. The jury awarded a Grand Prix to 'Friendshit', a campaign by GreyNJ United for Thailand's Kasikorn Bank. 

I’m honoured to have been invited to be part of the Spikes Asia Jury for Entertainment it’s always reinvigorating to be able to spend hours watching creative advertising. The ability to step away from...

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