Sophie Chen
Feb 6, 2013

Jetstar launches feng shui flying campaign for Chinese New Year

SINGAPORE – To celebrate the Chinese New Year, AKA Asia has launched a new campaign for Jetstar Asia that unveils the feng shui of an aircraft for prosperity.

Jetstar's feng shui dial promotes prosperous flying
Jetstar's feng shui dial promotes prosperous flying

Respected feng shui master David Tong analysed Jetstar’s A320 aircraft to establish the plane’s energy flow and how passengers can encourage various symbolic well wishes when flying.

Passengers can access fully personalised results at Jetstar's website, where using their date of birth, gender and reason for travel, they will be advised on the best seats to choose for love, career, health, wealth and friendship, as well as lucky destinations and travel times.

Tong's findings are not only specific to each individual passenger, but also include recommendations for prosperous travel. For example, between 5am and 7am are the hours to bring the most amount of luck to travellers.

The campaign will run until the end of February and is designed to build brand affinity and drive Jetstar's Facebook fan base, according to the agency.

It is supported by Facebook ad buys and a media relations campaign, as well as direct marketing at Changi Airport.

 

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