Ad Nut
Nov 5, 2015

Jetstar gives away getaways for selfies

From Singapore: '#FridayFreeFlights', for Jetstar by AKA Asia

Jetstar gives away getaways for selfies

Every Friday from 16 October through 13 November 13, and then the last Friday of each month until May next year, the airline is giving away instant weekend getaways to Singapore residents (and return flights to Singapore for residents of Malaysia, Philippines, Indonesia and Thailand). On those Fridays, consumers can enter by posting a passport selfie with the hashtag #FridayFREEFlights and a caption saying where they would rather be. 

The brand wants to encourage spontaneous travel. “We wanted to prove just how easy it is to pack up and head on holiday for the weekend," according to Chantal van Wijnbergen, regional marketing manager for Southeast Asia. "Social media is the perfect platform for us—snap a selfie and then find yourself on a beach in Bali the very same day."  


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

2 hours ago

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director at Reprise Malaysia answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

3 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

6 hours ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

7 hours ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.