Staff Reporters
Jul 13, 2021

Jean Lin appointed as executive officer at Dentsu Group

Former Isobar CEO to guide the development of Dentsu Sustainable Business Solutions.

Jean Lin
Jean Lin

Nearly two years after she was promoted from her role as global CEO of Isobar to leading Dentsu Creative, Jean Lin has now been appointed as an executive officer of Dentsu Group, effective on August 1.

In her new role, she will focus on the development of Dentsu Sustainable Business Solutions (DSBS) which will be at the core of the sustainable client solutions provided across Dentsu's Japan business and Dentsu International, the company announced. Lin will continue in her global creative CEO role at Dentsu International. 

The DSBS proposition aims to bring together "Dentsu’s understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good", according to the company.

Toshihiro Yamamoto, president and CEO of Dentsu Group said: “Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

1 day ago

June APAC advertiser of the month: Lazada

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

1 day ago

Asia-Pacific Power List 2024: Boonthida Ratanavilaik...

When it comes to delivering effective marketing with a socially responsible approach, this logistics industry veteran delivers.