Staff Reporters
Jul 13, 2021

Jean Lin appointed as executive officer at Dentsu Group

Former Isobar CEO to guide the development of Dentsu Sustainable Business Solutions.

Jean Lin
Jean Lin

Nearly two years after she was promoted from her role as global CEO of Isobar to leading Dentsu Creative, Jean Lin has now been appointed as an executive officer of Dentsu Group, effective on August 1.

In her new role, she will focus on the development of Dentsu Sustainable Business Solutions (DSBS) which will be at the core of the sustainable client solutions provided across Dentsu's Japan business and Dentsu International, the company announced. Lin will continue in her global creative CEO role at Dentsu International. 

The DSBS proposition aims to bring together "Dentsu’s understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good", according to the company.

Toshihiro Yamamoto, president and CEO of Dentsu Group said: “Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

F Cancer merges cancer detection and foreplay in ...

Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.

8 hours ago

How McDonald’s synced with Spotify’s audience ...

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

8 hours ago

Most marcomms pros can't prove value of their work, ...

Two in three PR and marketing professionals (66 per cent) are unable to demonstrate that their work helps their business or client, new data suggests.

8 hours ago

‘It exists to not exist in a couple of years’: why ...

Campaign interviews Cannes Lions' global director of awards Marian Brannelly.