Richard Brosgill
Jun 25, 2018

JD & Google: the enemy of my enemy is my friend

Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.

Announcement of Google's investment by JD's Richard Liu

The goliaths of digital are building deeper and deeper moats, but as they do, the competition for consumer attention grows.

Last week, Google announced plans to invest US$550 million into JD.com. Although this is a drop in the ocean for Google, the move appears to be a tactical play to combat the growing competition from internet retailers, such as Amazon and Alibaba, that are increasingly threatening Google’s core search business. More consumers are...

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