Working with creative director Ed Cheong and Asia-Pacific creative director Grant Hunter, Cheng will be responsible for the agency’s creative output and campaigns for key clients across high engagement platforms. Cheng will report to Cheong.
The company is currently working with Adidas, Philips and Lego on a range of digital and social campaigns. “We’ve got a lot going on in Singapore,” said Hunter. “We’re really looking at making sure we’ve got hybrid thinkers that push our digital integration.”
In addition to Cheng, Iris has added three other staff to its team. Following additional wins, the agency is looking further expand the team.