Byravee Iyer
Jul 15, 2015

Iris names Shuyau Cheng creative group head

SINGAPORE - With a focus on extending digital and social capabilities, Iris has appointed ex- DDB hand Shuyau Cheng as creative group head to its fast expanding team in Singapore.

Iris boosts its creative team with four new appointments
Iris boosts its creative team with four new appointments

Working with creative director Ed Cheong and Asia-Pacific creative director Grant Hunter, Cheng will be responsible for the agency’s creative output and campaigns for key clients across high engagement platforms. Cheng will report to Cheong.

The company is currently working with Adidas, Philips and Lego on a range of digital and social campaigns. “We’ve got a lot going on in Singapore,” said Hunter. “We’re really looking at making sure we’ve got hybrid thinkers that push our digital integration.”

In addition to Cheng, Iris has added three other staff to its team. Following additional wins, the agency is looking further expand the team. 



Related Articles

Just Published

43 minutes ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

1 hour ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

2 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

15 hours ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.