Byravee Iyer
Jul 15, 2015

Iris names Shuyau Cheng creative group head

SINGAPORE - With a focus on extending digital and social capabilities, Iris has appointed ex- DDB hand Shuyau Cheng as creative group head to its fast expanding team in Singapore.

Iris boosts its creative team with four new appointments
Iris boosts its creative team with four new appointments

Working with creative director Ed Cheong and Asia-Pacific creative director Grant Hunter, Cheng will be responsible for the agency’s creative output and campaigns for key clients across high engagement platforms. Cheng will report to Cheong.

The company is currently working with Adidas, Philips and Lego on a range of digital and social campaigns. “We’ve got a lot going on in Singapore,” said Hunter. “We’re really looking at making sure we’ve got hybrid thinkers that push our digital integration.”

In addition to Cheng, Iris has added three other staff to its team. Following additional wins, the agency is looking further expand the team. 



Related Articles

Just Published

10 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

10 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

11 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

11 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.