Omar Oakes
Feb 13, 2020

Instagram audience overtakes that of Facebook on big brand pages

Study of world's biggest brand pages reveals what could be landmark moment for Facebook.

Instagram has a larger audience than that of Facebook for the world’s biggest brand pages, a leading social media report has revealed.

In a study of the 50 biggest brand profiles on each platform, Socialbakers found that Instagram had 3.57 billion impressions in the last three months of 2019, compared with 3.47 billion for the Facebook platform. In the previous quarter, Facebook had 3.46 billion impressions compared with Instagram's 3.42 billion.

While...

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