Babar Khan Javed
May 3, 2018

Innovid launches APAC operations

The video marketing platform will use BTL media to spread the word.

Henry Schenker, VP of APAC for Innovid.
Henry Schenker, VP of APAC for Innovid.

Innovid has appointed Henry Schenker as the VP of APAC based out of Singapore, to lead the video-marketing platform's first entry to the region.

The company positions itself as the only video-marketing platform that helps advertisers and agencies create, deliver and measure video experiences.

“With demand from advertisers for a future-proof video-marketing platform delivered globally at a critical high point, we couldn’t think of a better time to open an office in Singapore,” said Zack Zigdon, co-founder of Innovid.

Schenker will be managing APAC sales efforts and client onboarding out of Singapore. All product, client services, creative, and financial support will be split between Innovid's offices in the US and Australia.

A spokesperson for Innovid said P&G, Microsoft, McDonald’s, Red Bull, Toyota and HP are among global clients of the platform that are interested in extending the relationship in the region, adding that the goal is to capture the majority of video-marketing spend in APAC.

Innovid claims its core differentiator is its ability to help publishers monetise inventory across niche screens such as connected TV, a category with double-digit penetration in the APAC region due to Apple TV, Chromecast, and Roku.

Services specific to video monetization and measurement are offered by the likes of Unruly, AppNexus, Ooyala and SelectMedia.

The announcement comes the day after Google revealed an ad format that would serve people that watch YouTube on connected-TV devices.

In terms of its own marketing and regional awareness, Innovid will be relying on its client-services team to hold training sessions and provide best practices. In particular for the APAC region, Innovid plans to focus on educating the market with case studies, agency and brand roadshows, and thought leadership at many industry events.

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