Ad Nut
May 20, 2015

In search of 'The period fairy'

From the US: 'The period fairy' by HelloFlo

In search of 'The period fairy'

Ad Nut has spotlighted the past efforts of HelloFlo, an online retailer of feminine hygiene products, and the brand does not disappoint with its latest effort, in which a young woman goes in search of the mythical period fairy—encountering former rivals (the tooth fairy and Santa Claus) and an ex-lover (Cupid) along the way. Ad Nut loves the positivity, frankness and laughs surrounding a formerly taboo subject. Extra points for the hashtag, #MakeItVagical.

Campaign US has the details.

 

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