Ad Nut has spotlighted the past efforts of HelloFlo, an online retailer of feminine hygiene products, and the brand does not disappoint with its latest effort, in which a young woman goes in search of the mythical period fairy—encountering former rivals (the tooth fairy and Santa Claus) and an ex-lover (Cupid) along the way. Ad Nut loves the positivity, frankness and laughs surrounding a formerly taboo subject. Extra points for the hashtag, #MakeItVagical.
In search of 'The period fairy'
From the US: 'The period fairy' by HelloFlo
