Christina Andersson
Aug 25, 2015

How to growth hack your way to successful marketing campaigns

Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.

Christina Andersson: Hyper Island Singapore

Ask any agency practitioner or even in-house marketer in the region, and you’ll often find that the percentage of proposals that translate into actual execution work is probably less than 50 per cent. Why is this so Well, for one, there is a general fear of failure, as implementation budget has to be justified with ROI. Or it could just be that the head honchos don’t see the value of the proposal or idea coming from the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mumbrella to cease Asia operations
Premium
8 hours ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Premium
Mastercard: The e-commerce equivalent of a lucky necklace?
Premium
9 hours ago

Mastercard: The e-commerce equivalent of a lucky ...

The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.

Premium
New Business League: October 2019 report
Premium
9 hours ago

New Business League: October 2019 report

As the year heads into the final stretch, Publicis, MediaCom, Wunderman Thompson, Wavemaker and Spark Foundry are among the agencies shifting positions in R3's latest tally of APAC new business.

Premium
The future is short: How pithy clips are taking over social video
Premium
9 hours ago

The future is short: How pithy clips are taking ...

A look at TikTok's rise and other brands' quick-hitting successes.