Forecast to deliver 46% of total ad sales this year, digital advertising is the engine that is driving growth in APAC advertising revenue. But it still suffers from a credibility problem. Questions about ad-fraud and transparency in digital have brands concerned that a substantial percentage of their investment is being wasted.
But there’s another, lesser known side to this story that also should be toldthat of the invisible ’carry over’’ effect of advertising....
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