Mark Darbyshire
Feb 9, 2017

How science inspired Uniqlo’s first global branding effort

In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.

Source: Uniqlo

In 2016, Uniqlo partnered with Droga5 to develop brand and product films for the apparel retailer's first global campaign. The films aired in Japan from August and internationally from September. Under the banner of The Science of LifeWear’, the integrated campaign explores universal truths about human attitudes to clothing, asking Why do we get dressed

While Uniqlo may have surprised some in Japan by choosing to work with a foreign agency on such an...

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