David Blecken
Oct 7, 2016

How Japanese brands can get the most out of Tokyo 2020

For any sponsor hoping to win at the next Summer Games, preparation starts now.

When ANA secured sponsorship of the Ladies Professional Golf Association LPGA Tour, the airline had little in mind beyond announcing the deal to the media via a press release. Two years on, at the recommendation of the PR agency it appointed to draft that release, Hill Knowlton, its sponsorship has developed into a major branding and activation exercise under the banner of ANA Inspiration.

It’s in a PR agency’s interests to upsell’ to a client....

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