Emily Tan Amit Jain
Jul 22, 2014

How DiGi converted a viral video into a PR win

With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.

How DiGi converted a viral video into a PR win

When a video of a woman's rage after an apparently minor fender-bender went viral, an agency serving Malaysian telco DiGi saw an opportunity to commend the remarkably calm man taking her abuse—and tie its reaction to an ongoing campaign revolving around Ramadan.

To see the video, DiGi's decision and reactions, read the full story on PRWeek Asia.

 

Source:
PRWeek

Related Articles

Just Published

2 hours ago

Crafty beer campaign in Vietnam swaps cheap brews ...

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

2 hours ago

Move and win roundup: Week of November 28, 2022

Plus, news from Samsung, Xiaomi, The One Centre, Bonsey Jaden, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

3 hours ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant