With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.
When a video of a woman's rage after an apparently minor fender-bender went viral, an agency serving Malaysian telco DiGi saw an opportunity to commend the remarkably calm man taking her abuse—and tie its reaction to an ongoing campaign revolving around Ramadan.
To see the video, DiGi's decision and reactions, read the full story on PRWeek Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
