With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.
When a video of a woman's rage after an apparently minor fender-bender went viral, an agency serving Malaysian telco DiGi saw an opportunity to commend the remarkably calm man taking her abuse—and tie its reaction to an ongoing campaign revolving around Ramadan.
To see the video, DiGi's decision and reactions, read the full story on PRWeek Asia.
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As a strategy leader, Tso drives long-term, big-picture thinking; inspires his team with passion and energy; and has transformed the working culture of the agency over nine years.
Scope will cover 28 markets including the UK, Italy, France, Spain and Germany.
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Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.
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