Surekha Ragavan
Jun 13, 2019

How AirAsia manages brand partnerships through events

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

AirAsia is often regarded as a pioneer and something of a trailblazer in the Southeast Asian market. This has been attributed to a variety of factors, some of which include its wide coverage across the region, its mobile-friendly solutions, its slant towards lifestyle’ branding, and a range of sub-brands as a holistic approach. It doesn’t hurt that founder Tony Fernandes’ rags-to-riches path to success is a tale that has been told wide and far.

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