AirAsia is often regarded as a pioneer and something of a trailblazer in the Southeast Asian market. This has been attributed to a variety of factors, some of which include its wide coverage across the region, its mobile-friendly solutions, its slant towards lifestyle’ branding, and a range of sub-brands as a holistic approach. It doesn’t hurt that founder Tony Fernandes’ rags-to-riches path to success is a tale that has been told wide and far.
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