Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 21, 2020
How a 192-year-old tea brand got an infusion of character from Gen Z
DIGITAL MEDIA AWARDS: Wang Lao Ji, established in 1828, reached out to comic and manga communities through a hot video platform to energise the brand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 29, 2020
Digital Media Awards 2021: Call for entries
Jun 1, 2020
iQiyi's innovation reaps rewards
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
1 day ago
Women to Watch 2024: Vivian Liu, DeVries Global
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
A new campaign gives dignity to Vietnam's unsung heroes
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Amazon unveils first brand overhaul in 25 years, ...
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.