Jin Bo
Jun 25, 2010

Hong Kong MTR appoints VisionChina for ad sales in Shenzhen

SHENZHEN – Hong Kong MTR Corporation has chosen VisionChina Media, owner of the biggest outdoor digital television advertising network in China, as the advertising sales agent for Shenzhen Metro Line 4.

Hong Kong MTR appoints VisionChina for ad sales in Shenzhen

Earlier this year, the municipal government of Shenzhen decided to franchise Hong Kong MTR to operate Metro Line 4 for thirty years beginning 1 July. Hong Kong MTR, famed for successfully running an efficient and profitable subway system in Hong Kong, will take over all operation and maintenance of Line 4.

“We are excited to win this account,” said Li Limin, chairman and CEO of VisionChina, “And we will go all out to provide high quality video content for the brand new Line 4.”

The current Line 4 has only five stations, but will be extended by 16 kilometres and another ten stations.

VisionChina acquired its competitor Digital Media Group in October. Its mobile television advertising network now covers buses in 18 cities and subways in eight cities.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Why AI is a gamechanger in the in-housing playbook

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

2 hours ago

Google Maps turns 20, celebrates Hong Kong's ...

Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.

3 hours ago

APAC M&A defies global dip, surging over 10% in 2024

Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.

3 hours ago

VML & Ogilvy Japan names co-CEOs

Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.