Ad Nut
Jan 19, 2016

HomeAway goes for the gross-out against Airbnb

From The US: 'It’s Your Vacation. Why Share It?', for HomeAway by Saatchi & Saatchi London

HomeAway goes for the gross-out against Airbnb

Without naming Airbnb, HomeAway does a nice job of differentiating itself in this ad. The fact that HomeAway provides access to managed properties and vacation homes, as opposed to people's own homes and apartments, becomes grist for a series of gags based on the perils of staying in a place that's shared. Ad Nut knows plenty of people who have had positive Airbnb experiences, but still feels HomeAway has done a nice job locating a point of difference and communicating it with humour. 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Tags

Related Articles

Just Published

1 hour ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

1 hour ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

8 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

8 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.