Matthew Miller
May 23, 2017

Hoffman Agency names APAC MD

Caroline Hsu has client-side experience with Appier, Google, TomTom Asia and BenQ.

Caroline Hsu

The Hoffman Agency has appointed Caroline Hsu, most recently chief marketing officer at Appier, as APAC managing director, based in Hong Kong.

Prior to Appier, Hsu was head of communications for Google Taiwan and Hong Kong. She has also led marketing communications at TomTom Asia and Dopod now HTC, as well as brand communications at BenQ.

She succeeds Cassandra Cheong, who is moving back to Singapore and her own...

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