Surekha Ragavan
Jan 30, 2019

Ho Yoke Ping is new executive director of MACEOS

The former general manager of MyCEB leads the Malaysian association.

Ho Yoke Ping
Ho Yoke Ping

The Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) has appointed Ho Yoke Ping as its new executive director following her departure from MyCEB where she served as general manager.

Ho’s role at MACEOS will be to enhance the profile of the association through strategic plans including communications, government relations, and partnership and collaborations.

“I have worked with MACEOS countless times previously and have a good understanding of where the association wants to elevate for both itself and the industry,” said Ho. “I am looking forward to contributing my insights and strategic visions to further position MACEOS as the voice."

She is considered a business events leader in Malaysia having served in the industry for two decades. Aside from her previous role at MyCEB, she has also served various organisations on her own accord, including the post of Chairperson for the International Congress and Convention Association (ICCA) Malaysia committee, the Malaysia Society of Association Executives (MySAE), and played a role in the formation of the Business Events Council of Malaysia (BECM).

Source:
CEI

Related Articles

Just Published

20 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

20 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

20 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

20 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.