Jane Leung
Aug 3, 2010

Hewlett-Packard prepares to release 'My computer, my stage' film campaign

Following the three-year long Hewlett-Packard ‘My computer, my stage’ campaign, a 98-minute feature film is soon to be aired on 28 August across cinemas in China to celebrate the finale.

The film teams up Saatchi Saatchi Beijing and online video platform Tudou along with other media and entertainment co-operations. This user-generated content marketing project puts together the efforts of more than 220,000 young Chinese people in the final feature movie.

My computer, my stage' focuses on film, while in the previous two years it focused on design and music. One of the initaitives allowed young people to demonstrate their artistic skills by creating a Page of inspiration', culminating in...

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