The film teams up Saatchi Saatchi Beijing and online video platform Tudou along with other media and entertainment co-operations. This user-generated content marketing project puts together the efforts of more than 220,000 young Chinese people in the final feature movie.
My computer, my stage' focuses on film, while in the previous two years it focused on design and music. One of the initaitives allowed young people to demonstrate their artistic skills by creating a Page of inspiration', culminating in...
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