Heineken has created a first-of-its-kind augmented reality competition that will give Singaporeans a chance to race an F1 car to win tickets to its pre-race party.
The campaign, called Heineken AR Cheers, will guide consumers to cheers two Heinekens using their phone’s rear-facing camera on a dedicated landing page. This will activate a machine-learning algorithm that will scan the environment for two Heineken logos, to trigger the AR experience. Powered by 8th Wall technology,...
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