Aiming to provide more comprehensive event marketing and business events coverage, Haymarket Media is fully integrating CEI into the Campaign and C&IT brands.
As more brands tap the power of live experiences to build loyalty and brand equity, Campaign has been growing its reach into the live events space. Last year, CEI was positioned as Campaign Events Impact, connecting events coverage with Campaign’s growing global network of marketing, advertising and PR communities.
Progressing with that strategy, Campaign will now become the sole destination for brands and event agencies in Asia who see live activations as an essential marketing channel to grow their B2B or B2C businesses.
Underscoring this, the Campaign editorial team will be expanding its coverage of event marketing and brand experiences across Campaign’s digital platforms and daily bulletins. Print publication of CEI magazine in Asia will cease following its June issue.
Companies in Asia looking to attract event-marketing spend will continue to have many options through Haymarket Media, including bespoke solutions delivered via Campaign’s Content Lab team.
Venue will continue to be published in print and online as a standalone product covering destinations and venues. It will be augmented with an Event Marketing Guide and rebranded in July as VenueDiscovery.asia. Campaign’s ‘Agency Portfolio’ will be expanded to include events agencies.
Thanks to industry support, the Event Marking Awards continue to enjoy sustained success and Haymarket will continue to invest in growing the event under the Campaign brand.
Haymarket’s UK-based title C&IT, which has gone from strength to strength within its local market and has spent the last year expanding its reach into the US, will now cover Asia’s MICE sector. The move will allow event planners all over the world to keep up to date with trends in both their local market and international markets.
“For nearly two decades, CEI Asia has been at the centre of an ever-evolving MICE industry," said Atifa Silk, brand director, Haymarket Brand Media. "Corporations and brands are now pushing the boundaries of how new venues and live experiences can align with broader brand marketing strategies, complimented with digital outreach. Brand event activations require a holistic view, to be covered in a wider marketing context. Campaign is the perfect destination for those looking for this coverage.
“We’d like to thank the event marketing industry for its ongoing support and look forward to adapting to future needs under an even stronger Campaign brand.”