Matthew Keegan
May 4, 2018

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

It’s no secret that brands spend significant sums of money chasing social approval via likes and followers. But in today’s ever changing social media landscape, what value do these virtual seals of approval truly hold “Not a lot,” says Adrian Warr, managing director of Edelman Hong Kong. “Likes are basically just a reflection of awarenessan incidental data point that shows you that someone has seen that bit of content or some of it.”

In...

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