Jessica Goodfellow
Jan 14, 2020

Hakuhodo launches expanded Vietnam agency

Hakuhodo wants to take advantage of a market experiencing "burgeoning digital business growth".

Emmanuel James Mangahas will lead the Vietnam agency as CEO

Hakuhodo is expanding its presence in Vietnam with the launch of a full-service digital agency, Hakuhodo Digital Vietnam, that will consolidate its two existing operations in the country along with its acquired local agency group Square Communications.

Japanʼs second largest advertising company has had a presence in Vietnam since 2001, when it established Hakuhodo Saigon Advertising Co in Ho Chi Minh. A decade later it opened a second entity, Hakuhodo Vietnam Co. Both...

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