Matthew Miller
Jan 29, 2015

Gunn Report released: Dentsu and BBDO lead APAC showing

LONDON - Dentsu Tokyo's 'Sound of Honda' is the most awarded campaign overall in this year's Gunn Report, released today. Clemenger BBDO (Wellington, Sydney and Melbroune) and BBDO Proximity Singapore are the other APAC agencies among the headline winners.

Gunn Report released: Dentsu and BBDO lead APAC showing

The Gunn Report tabulates results from 45 global, regional and national creative award contests for the calendar year.

'Sound of Honda', the project that paid tribute to F1 racer Aryton Senna by using telemetry data to re-create the sound of a legendary lap, is the year's most awarded campaign across all Gunn Report media.  

'Sound of Honda' also appears at No. 1 among the list of most-awarded digital ads and No. 3 in the 'All Gunns Blazing' category—the organisation's equivalent of what some awards programmes call 'Integrated'.

The Honda campaign's success landed Dentsu Tokyo at No. 2 on the list of most-awarded agencies as well as No. 2 on the list of most-awarded agencies in digital. 

The other APAC agencies to appear among the top 3 are:

  • Clemenger BBDO Wellington: 'Mistakes' for the New Zealand Transport Authority is No. 3 on the list of most-awarded film commercials
  • BBDO Proximity (Singapore): The ‘Un-Cinq’ campaign for Guinness Draught In A Bottle ended in a tie for the top spot in the most-awarded print / out of home ads and campaigns.
  • Clemenger BBDO (Sydney & Melbourne): No. 3 on the list of most-awarded agencies in digital.

Looking at the overall results (see below for details):

  • BBDO took the most-awarded network title
  • Forsman & Bodenfors was the most-awarded agency and its 'Epic split' was the most-awarded commercial film.
  • Volvo was the most-awarded advertiser.

In terms of country performance, the US took the top spot (as usual), and the UK returned to second position after dipping to third last year. Here are the top 25 countries:

Rank Country (rank last year)
1 USA (1)
2 UK (3)
3 Brazil (4)
4 Australia (2)
5 France (5)
6 Japan (8)
7 Germany (6)
8 Sweden (10)
9 Argentina (7)
10 New Zealand (16)
11 Spain (12)
12 Canada (11)
13 UAE (17)
14 India (9)
15 China (13=)
16 Singapore (21=)
17 South Africa (13=)
18 The Netherlands (21=)
19 Italy ( - )
20= Mexico (25)
  Thailand (15)
22 Colombia ( - )
23= Norway (21=)
  The Philippines (20)
25 Turkey ( - )

 

A list of the top awards follows. Further details are available via gunnreport.com.

Top 10 overall campaigns across all Gunn Report media:
1. Honda Internavi • Sound Of Honda / Ayrton Senna 1989 • Dentsu Inc (Tokyo)
2. Harvey Nichols Christmas • Sorry I Spent It On Myself • adam&eveDDB (London)
3. Volvo Trucks • Live Test Series • Forsman & Bondenfors (Gothenburg)
4. Volvo Trucks • The Epic Split • Forsman & Bodenfors (Gothenburg)
5. Dove • Real Beauty Sketches • Ogilvy Brasil (São Paulo)
6. British Airways • The Magic Of Flying • OgilvyOne Worldwide (London)
7. 350 Action • Climate Name Change • Barton F. Graf 9000 (New York)
8. ABTO – Brazilian Assoc. Of Organ Transplant • Bentley Burial • Leo Burnett Tailor Made (São Paulo)
9. Chipotle • The Scarecrow • Creative Artists Agency (Los Angeles)
10. Mimi Foundation • If Only For A Minute • Leo Burnett France (St Denis)

Most Awarded Film Commercial in the World in 2014
1 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
2  Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)

Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
1= Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
   = Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
3 British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)

Most Awarded Digital Ads in the World in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
3 Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)

Most Awarded All Gunns Blazing in the World in 2014
1 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
2 ABTO/Brazilian Organisation of Organ Transplantation, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
3 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

Most Awarded Campaign Across All Gunn Report Media in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

Most Awarded Agencies in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 adam&eveDDB (London)

Most Awarded Agencies in Digital in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Clemenger BBDO (Sydney & Melbourne)

Most Awarded Networks in the World in 2014
1 BBDO
2 DDB
3 Leo Burnett

Most Awarded Countries in the World 2014
1 USA
2 UK
3 Brazil

Most Awarded Advertisers in the World in 2014
1 Volvo
2 Volkswagen
3 Honda

Most Awarded Production Companies in the World in 2014
1 MJZ (Los Angeles, London, New York)
2 Folke Film (Stockholm)
3 Outsider (London)

Most Awarded Directors in the World in 2014
1 Andreas Nilsson (Sweden)
2 James Rouse (UK)
3 Steve Ayson (Australia, USA, Italy)
 

 

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