Matthew Miller
Feb 2, 2017

Auckland shops lead APAC showing in Gunn Report

Colenso BBDO and Y&R NZ land in the global top five.

McWhopper
McWhopper

Colenso BBDO Auckland and Y&R New Zealand find themselves in the rarified realm of the world's top agencies in the just-released Gunn Report for 2016.

The Gunn Report indexes the overall performance of the advertising industry based on the results of 45 global, regional and national award competitions.

Colenso BBDO placed second and Y&R in a tie for third among 2016's most-awarded agencies.

Y&R's 'McWhopper' and Colenso's 'Brewtroleum' took first and third places, respectively, in the list of most-awarded campaigns across all media; won second and third places, respectively, in the print/OOH category; and took first and second (tied), respectively, in the "All Gunns Blazing" category. The McWhopper campaign also placed at the top of the digital category.

The Gunn Report has provided the top five winners in each category (and the top 10 in one category) to Campaign (see tables below). To view The Gunn Report in full, subscribe to www.gunnreport.com.

The only other made-in-ANZ (or APAC) campaigns noted in the rankings shared with Campaign are Colenso BBDO's 'Pedigree found' at fifth in the digital category and Clemenger BBDO's 'The Boys' at eighth in the list of most-awarded campaigns across all media. 

The strong year for New Zealand did not quite get the country into the top of the most-awarded countries list, where the top four—US, UK, Australia, Brazil—remained unchanged.

Leo Burnett Australia landed at position nine on the list of most-awarded agencies.

MOST-AWARDED AGENCIES
Rank Agency Rank last year
1 adam&eveDDB (London) 2=
2 Colenso BBDO (Auckland) 33=
3= AlmapBBDO (Sao Paulo) 2=
  Y&R New Zealand (Auckland)  -
5 Forsman & Bodenfors (Gothenburg) 25=
MOST-AWARDED CAMPAIGNS ACROSS ALL GUNN REPORT MEDIA
Rank Client and title Agency
1 Burger King
'McWhopper' 
Y&R New Zealand
(Auckland)
2 Microsoft Xbox
'Tomb Raider Survival Billboard' 
McCann
(London)
3 DB Export
'Brewtroleum'
Colenso BBDO
(Auckland)
4 Loterias Y Apuestos Del Estado
'Justino - Night Shift'
Leo Burnett
(Madrid)
5 REI
'OptOutside
Venables Bell & Partners
(San Francisco)
6 ING
'The Next Rembrandt' 
J. Walter Thompson
(Amsterdam)
7 Lockheed Martin
'Field Trip To Mars'
McCann
(New York)
8= Bonds Underwear
'The Boys' 
Clemenger BBDO
(Melbourne)
  John Lewis
'The Man On The Moon' 
adam&eveDDB
(London)
  Swedish Tourist Association
'The Swedish Number'
Ingo
(Stockholm)
MOST-AWARDED COMMERCIALS
Rank Client and title Agency
1 LOTERIAS Y APUESTAS DEL ESTADO
"Justino - Night Shift"
Leo Burnett
(Madrid)
2 CURRYS PC WORLD
"Spare The Act - Laptop"
AMV BBDO (London)
3= HARVEY NICHOLS LOYALTY APP
"Shoplifters"
adam&eveDDB (London)
  JOHN LEWIS HOME INSURANCE
"Tiny Dancer"
adam&eveDDB (London)
  VOLVO TRUCKS
"Look Who's Driving Feat. 4-yr-old Sophie"
Forsman & Bodenfors (Gothenburg)
MOST-AWARDED PRINT/OUT OF HOME ADS & CAMPAIGNS
Rank Client and title Agency
1 MICROSOFT XBOX
"Tomb Raider Survival Billboard"
McCann
(London)
2 BURGER KING / PEACE ONE DAY
"McWhopper"
Y&R New Zealand
(Auckland)
3 DB EXPORT
"Brewtroleum"
Colenso BBDO
(Auckland)
4 BUENOS AIRES PUBLIC BIKE SYSTEM
"Never Stop Riding" campaign
The Community
(Miami)
5 IKEA
"It's That Affordable" campaign
Memac Ogilvy
(Dubai)
MOST-AWARDED DIGITAL
Rank Client and title Agency
1 BURGER KING / PEACE ONE DAY
"McWhopper"
Y&R New Zealand
(Auckland)
2 ING
"The Next Rembrandt"
J. Walter Thompson
(Amsterdam)
3 LOCKHEED MARTIN
"Field Trip To Mars"
McCann
(New York)
4 DEUTSCHE TELEKOM
"Sea Hero Quest"
Saatchi & Saatchi
(London)
5 PEDIGREE
"Pedigree Found"
Colenso BBDO
(Auckland)
ALL GUNNS BLAZING
Rank Client and title Agency
1 BURGER KING / PEACE ONE DAY
"McWhopper"
Y&R New Zealand
(Auckland)
2= DB EXPORT
"Brewtroleum"
Colenso BBDO
(Auckland)
  REI
"#OptOutside"
Venables Bell & Partners
(San Fran)
4 SWEDISH TOURIST ASSOCIATION
"The Swedish Number"
Ingo
(Stockholm)
5 MICROSOFT XBOX
"Tomb Raider Survival Billboard"
McCann
(London)
MOST-AWARDED COUNTRIES
Rank Country Rank last year
1 USA 1
2 UK 2
3 AUSTRALIA 3
4 BRAZIL 4
5 ARGENTINA 8
MOST-AWARDED AGENCY NETWORKS
Rank Network Rank last year
1 BBDO 1
2 McCann 5
3 Leo Burnett 2
4 Ogilvy & Mather 4
5 DDB 3
MOST-AWARDED ADVERTISERS
Rank Advertiser Rank last year
1 Samsung 2
2 Burger King -
3 Volkswagen 1
4 Microsoft -
5 Volvo -
MOST AWARDED PRODUCTION COMPANIES
Rank Company Rank last year
1 O Positive Films (New York, Santa Monica) 5
2 Landia (Buenos Aires, Los Angeles, Madrid) 6
3 Blink Productions (London) 3
4 Biscuit Filmworks (Los Angeles, London) 8=
5 Finch (Sydney, Melbourne) 22=
MOST-AWARDED DIRECTORS
Rank Director Rank last year
1 David Shane (UK) (18=) 18
2= againstallodds (UK) -
  Steve Rogers (USA, France, Australia) -
4= Dougal Wilson (UK) 1
  Kim Gehrig (UK, Australia) -
  Lance Acord (USA) -
  Milton Kremer (Argentina) -

 

 

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