Donald Gunn
Feb 14, 2014

Top Gunns: The Gunn Report 2013

Metro trains' "Dumb ways to die" was a ubiquitous presence in the 2013 Gunn Report. The campaign took high positions in all the ads league tables, claimed a number one for McCann in the agencies list and propelled Australia to second place in the countries table for the first time ever.

Donald Gunn

AGENCIES

The winning score of 63 points was one of the highest ever recorded, and not one but two agencies managed this tally. It was the first-ever tie for top position in the agencies table. The joint winners were McCann Melbourne and Wieden Kennedy Portland and New York, but the basis for their triumphs were very different.

Of McCann’s 63 points, all but two came from one single campaign...

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