GSK appoints Campaigns & Grey for corporate comms brief

MANILA - GlaxoSmithKline (GSK) has appointed Campaigns & Grey for a corporate communications campaign for its pharmaceutical arm in the Philippines.

The project includes communicating the global healthcare firm’s lowered prices for medicines, to appeal to lower income groups.

Campaigns & Grey currently works with GSK on its consumer health products including Astring O Sol, Sensodyne and Eye Mo.
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