Gunjan Prasad
Mar 17, 2023

Group M lands Reckitt’s media account in Indonesia

The agency will handle all media buying and planning duties, including digital.

Group M lands Reckitt’s media account in Indonesia

PT Reckitt Benckiser (Indonesia) has named Group M as its agency of record and has moved the entire media remit under the Group M umbrella. IPG Mediabrands is the incumbent agency. 

Campaign Asia-Pacific has learnt the account size is pegged at US$4 million.

The British consumer goods multinational is present in three categories in Indonesia: health, hygiene and nutrition. Their key brands in the region are Dettol, Harpic, Enfagrow and Durex. 

It is an open contract with review after two years.

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