Grey Hong Kong CEO Danny Mok said the agency aims to strengthen its strategic capability in the market. By adding Leong to the strategic planning team, headed by Pratik Thakar, “we are more than ready to boost the planning culture within the agency, as well as to bring additional value to client’s business”, he said.
Leong came on board on 3 September, bringing with him more than eight years’ experience in business consulting and marketing communications. His career in strategic planning, including working for McCann Singapore and Deloitte Australia, has seen him work across a wide range of categories, including on leading brands in FMCG, financial services, travel and hospitality, consumer electronics and beauty.
Born in Australia, Leong graduated with both law and commerce degrees from the University of Melbourne, but his roots are in Malaysia. He speaks English, Malay and some Cantonese.
Meanwhile, Teh reported for duty on 20 August and will lead Grey's digital unit, with her key account being FedEx. She is also responsible for new business development in digital and integrated marketing communications.
She brings with her nearly 10 years of experience working for JWT, OgilvyOne and McCann/MRM in Malaysia. She has extensive regional exposure in branding, above-the-line advertising and digital. She has worked with clients including Maxis, Canon, Maybank, HSBC, Volvo and Kao.
Leong and Teh join Grey's two other ex-McCann Worldgroup key appointments: TH Peng, Grey's new chairman and CEO of Greater China, and Thakar, executive vice-president and chief strategy and innovation officer for Greater China.
Mok said Grey Hong Kong has won a number of new business accounts so far this year, including Abbot Laboratories' Ensure campaign, Marketplace by Jasons’ creative and digital AOR, a creative project for Maxim’s MX fastfood chain, and extending the Watsons Water Hong Kong account they have been working on for seven years into the mainland China market.