Greenfield appoints JWT for project in the Philippines

MANILA - Greenfield Development Corporation has appointed JWT for an upcoming project in the Philippines following a pitch with Ogilvy & Mather and BBDO Guerrero.

One of the country’s most diversified real estate companies, Greenfield is looking to expand rapidly in the areas of industrial, commercial, residential, recreation and infrastructure projects.

The company has made plans to transform its 22-hectare prime property in Mandaluyong City into a mixed-use business district.

Chairman Jeffrey Campos said he would aim to make the development, which will house office and residential buildings plus hotels and shopping malls, as successful as its Makati, Ortigas and Bonifacio business centres.

In the City of Santa Rose, the company spent P1 billion (US$20.5 million) developing new phases for the 300-hectare Greenfield City, a mixed-use complex with high-end residential, office buildings and commercial spaces.

With a 30-year history, properties that were developed in the country by Greenfield include the Ayala Greenfield Estates, Edsa Central, EDSA Metro Rail Transit3, Edsa Central Station, Paseo Commercial Complex, Greenfield AutoPark, Lexington Garden Village, Manila Southwoods and San Antonio Heights among others.



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