Jessica Goodfellow
Oct 4, 2019

Grab adds experiences to its offering

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

Grab Singapore head of marketing Gillian Ang kicked off the experiential event

Grab is adding experiences to its super app’ offering in a bid to appeal to experience-seeking millennials.

The ride-hailing app will partner with retail, entertainment and food-and-beverage brands to offer  online-to-offline experiences including events, products and activities. The first experiences it will offer include culinary and lifestyle experience Gourmet Tribe, and Singapore’s first bubble-tea subscription.

The new service was developed off the back of a study commissioned by Grab and conducted...

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