Initially announced in March 2016, the interface revamp is part of a response to the rising complexity advertisers and agencies face regardless of size or campaign objective.
In a post announcing the rollout, Jerry Dischler, the VP of product management for AdWords at Google, said that the new AdWords experience is available to all advertisers, promising account pages that load 20 percent faster.
"We’ve removed the clutter and made navigation a breeze so you can do more in less time, like adding multiple ad extensions to your campaigns in a single step," said Dischler. "Customers like iProspect North tell us that the new design and layout saves them 30% more time on average when completing everyday tasks."
In line with Google's business model and noticeable shift towards mobile first indexing, the new version of AdWords heavily focuses on mobile first support.
To get better acquainted with the new system, advertisers and agencies can enter a guided tour.