Staff Reporters
Aug 2, 2019

Google releases new ad tools for apps

Greater integration with existing Google platforms now available for app campaigns.

Google has unveiled a series of updates and new tools for its app advertising community.

Announced at the Think Games at ChinaJoy conference in Shanghai this week, Google has added new integrations to its Google App campaigns platform, allowing app developers to expand their advertising across the Google network.

This includes Discover formerly Google feed, a platform that helps more than 800 million monthly active users discover content related to...

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