Emily Tan
Nov 10, 2017

Good news, social media advertising really does work for brand building...mostly

A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.

Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School, University of Oxford.

Most campaigns that ran on Facebook and Instagram had a positive outcome on brand saliency, associations and motivations for consumers, professor Andrew Stephen, associate dean of research and L’Oréal professor of marketing at the Saïd Business School, University of...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Meetings in the face of adversity
Premium
15 hours ago

Meetings in the face of adversity

Aung Lin Htin, country director for Pacific World Myanmar, on positioning Myanmar as a meetings-friendly destination.

Premium
Engaging Gen Z through pop-up stores
Premium
16 hours ago

Engaging Gen Z through pop-up stores

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

Premium
PHD Singapore's former strategy director returns as MD
Premium
20 hours ago

PHD Singapore's former strategy director returns as MD

Priya Alexander was global strategy director at PHD for three years before leaving a year ago to join Mindshare.

Premium
DAN restructures regional media agencies, cuts jobs
Premium
21 hours ago

DAN restructures regional media agencies, cuts jobs

Dentsu Aegis Network media agencies will no longer have APAC CEOs, instead forming three holding company-level working groups.