Global success will require some mental adjustments

Many Japan-headquartered firms know they need to 'go global'. For many reasons, it won’t be easy.

A lot of Japanese companies have for years felt a nagging sense that ‘going global’ is in their best interests, if not actually the key to their survival. But many of those companies have chosen to put it off.

Why? Because globalising can seem an impossible task for organisations with legacies and limited international experience—not just from a language perspective, but from a structural, attitudinal and branding one. It’s only now, as Japan regains its stature on the international stage, that real steps are being taken to bring about real change and ultimately growth.

It won’t be easy, and there is a scramble to catch up. But a number of brands are admitting what they don’t know and moving in the right direction.

Read the full article: Why Japanese companies need a new mindset to win globally