Emily Tan
Jan 24, 2013

Global marketing budgets rise, but Asia-Pacific marketers continue to scale back

GLOBAL - For the first time since May 2012, global marketing budgets have risen, however despite improving conditions, marketers in Asia-Pacific and Europe continue to cut budgets, according to Warc's Global Marketing Index report.

The Global Marketing Index provides a monthly indicator of the state of the global marketing industry by tracking current conditions among a global panel of 1,225 members, comprising experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry. 

The data for this report was collected from 7 through 18 January.

Globally, the marketing budgets index registered growth in January 50.4, buoyed...

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