Integrated pitches have increased exponentially, and not only because of the pandemic. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.
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As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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