David Blecken
Mar 6, 2019

Gender equality still a vague concept for many in Japan

Research by McCann Worldgroup finds a lot of people simply do not see the point of a gender-balanced workplace.

From left: Kieko Mori, Momentum; Akira Matsumoto, Rizap; Kaori Fujiwara, Calbee

A lack of understanding around the purpose and benefits of gender equality in the workplace is stifling reform in Japan, a study by McCann Worldgroup suggests.

Just 22% of 2,000 people surveyed think Japanese workplaces are gender-equalalthough the number rises to 38% when considering their own workplace.

Yet only 54% said they believe gender equality to be important. A full 29% said they do not, while 17% were unsure. To...

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